visual hierarchy

Three important web design principles

The design of the basic elements of your website is more important than you might believe. Website design is more than just making an good looking website. There are element level design principles that i followed will make the website more pleasant and easier to use. Here are three of those principles:

Visual hierarchy

This is one of the most important principles in good web page design. It decides the order in which the human eye perceives what it is seeing. A good example would be the “add to cart” or “buy it now” buttons on online shopping sites which use size and/or color to indicate hierarchy.

Choices

Another important principle to follow is Hick’s law. It states that each additional choice increases the time required to make a decision. This is the same problem many faced with ordering at a restaurant and having too many options to choose from. Reduce the amount of elements on a webpage along with as many filtering options as possible.

Size

Just like the above, there is another called Fitt’s law which stipulates that the time required to move to a target is a function of the distance to and the size of the target. Which means that he larger and closer the object, the sooner it can be clicked. A good example of this is in some music players, the play button is larger than the rest to make it easier and faster to play.