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Dave Collins reacquaints us with the benefits of SEO , cutting through the snake oil with the clove-scented satsuma zest of genuine techniques to help Google smartly bring your visitors calling. With luck, they won’t will be singing carols.

So what do you think will change in SEO in 2015? Will Google make their algorithms tougher? This is probably a sure bet. Each year Google had been making it tougher for SEO.

Read the full article below and find out some of the things to watch out for. :
SEO in 2015 (and Why You Should Care)